“It’s important to be surrounded by nature because we can reconnect with ourselves,” she reflects in the campaign.
Whilst this requires her to regularly be in the studio, she likes to stop and take a break in surrounding green spaces. Meanwhile in Paris, Gabonese rapper and composer Vicky R can be found grafting hard to catapult her own legacy but also blaze a trail for others to follow. Meandering through the quiet alleyways of the city with the support of Crocs’ molded footbed he says, “When I’m in the city, I shut everything down just by walking.” With the Echo Slide patiently on stand-by for summer, Sumpa intends to “see so many things, at the same time” all year round. It could be said that the picturesque settings in his home city of Aachen first influenced the artist’s meditative sound, but now he’s based in Berlin, seeking out peaceful spaces that “nobody knows about” is essential. Hailing from Germany, multi-instrumentalist Sumpa is known for captivating R&B enthusiasts with his harmonious music profile and soothing beats. Though nuanced in their musical practices, they reveal the ways in which the escape to hidden spaces is sacred to their individual processes and why the wondrous journey to inspiration always begins at their Echo footwear. Stepping into London, Paris and Berlin, the visuals tap into the creative worlds of three emerging music artists. Bringing the dynamic collection into focus, Crocs explores the unification of these two facets in a new campaign produced by Hypebeast.
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